Royal Free London NHS Foundation Trust Annual Report & Quality Accounts 2013-14
The client had a very loose brief but required the report to be produced in a short time frame. After discussion with the designer it was decided that the brochure should feature patient stories and the design elements would be built around this. It should also have a clean feel with the document split into chapters. The accounts section would have a similar feel to the report but a different look with the inclusion of infographics, graphs and tables, and a timeline for one year. Colours were chosen using the NHS palette. All photography was produced by the Health Creatives team using real patients.
Equipment used: Canon 5D MK lll, Adobe Lightroom, InDesign, Illustrator, Photoshop and Acrobat.
Final product: An A4 perfect bound brochure using uncoated stock with a matt laminate to the cover.
Awards won: Institute of Medical Illustrators - Silver Award
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