Mobile app – We designed and developed a mobile app which contained the clinical pathways and checklists for healthcare professionals dealing with acute kidney injury (AKI) patients. The app also included calculators to help stage and diagnose AKI, along with contact details for the network members. The app is hosted on the Apple App Store. Website – A clear and easy to navigate website was designed and produced by us. The site hosts multiple training videos, learning resources and guidance for healthcare professionals and patients. www.londonaki.net Logo and branding – We were asked to produce an attractive and respectful logo with the an element that depicts a renal theme. Also required were graphic elements to support the brand, a colour palette, full stationery set and branding guidelines. Conference materials – A 6 page folder with a bespoke pocket and spot UV varnish (to give a luxurious feel) to hold a brochure, strategy document, DVD and business card. Strategy document and network manual – An A4 24 page manual and 12 page document in the house-style including the use of infographics. Filming and DVD production – We filmed a variety of interviews and health simulations and added a logo reveal and titling sequences. Final stage was to design the DVD face print.
Equipment used: Canon 5D MKII; Adobe Camera Raw, Photoshop, Illustrator, InDesign, Dreamweaver, Premier, After Effects, Apple Final Cut Pro, DVD Studio Pro, Xcode
Final product: Logo, 24 page brochure, 6 page folder with bespoke cutter and spot UV varnish to areas on the folder, full stationery set, DVD, website, mobile app, 12 page strategy document, signage and pull up banners.
Awards won: Institute of Medical Illustrators - Gold Award
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To view the logo reveal click play on the video